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Homepage>ISO 10668:2010-Brand valuation — Requirements for monetary brand valuation
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sklademVydáno: 2010
ISO 10668:2010-Brand valuation — Requirements for monetary brand valuation

ISO 10668:2010

ISO 10668:2010-Brand valuation — Requirements for monetary brand valuation

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Označení normy:ISO 10668:2010
Počet stran:11
Vydání:1
Vydáno:2010
DESCRIPTION

ISO 10668:2010


ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement. ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.